Monday, 16 April 2012

Sense Ratios, Mediation, and the Primacy of the Visual




The world of sound that surrounds us, often seems to remain somewhat obscured, veiled not so much due to any inherent lack of physiological auditory acuity, but (as many scholars would suggest - ref) rather by the dominance of the visual apparatus (and the technologies that extend it) as our governing sensory logic. Much has been written about the primacy of the visual in modernity (reference/s needed), highlighting it’s significance, yet only more recently have questions of the role and relevance of auditory perception, and concern and critique of its somewhat marginalized epistemological position come to the fore.

One of the first figures to shed discursive light on this relationship, was the pre-imminent Canadian media scholar Marshall McLuhan; whose notions of aural/oral and visual/typographical culture explored and exposed this question regarding sensory-ratios and mediation.

“We, who live in the world of reflected light, in visual space, may also be said to be in a state of hypnosis. Ever since the collapse of the oral tradition in early Greece, before the age of Parmenidas, Western civilization has been mesmerized by a picture of the universe as a limited container in which all things are arranged according to a vanishing point, in linear geometric order. The intensity of this conception is such that it actually leads to abnormal suppression of hearing and touch in some individuals. (We like to call them “bookworms.”) Most of the information we rely upon comes through our eyes; our technology is arranged to heighten that effect.”[1]

McLuhan goes on to elaborate a dialectic sensory logic whereby cultures tend to primarily be governed by aural perception and hence occupy acoustic space which he associates with oral or non/pre-literate culture, or by visual perception and thereby occupy visual space which he associates with literate/written cultures[2], particular those stemming from Greek phonetic script. In his view this sensory basis is primary to how we interact in and understand the world, furthermore the technological forms that a given culture will elaborate, “extensions” as McLuhan termed them embody this bias, even entrenching it further.

He offers these definitions for each mode of perception/sensory space respectively;

Visual space structure is an artifact of Western civilization created by Greek phonetic literacy. It is a space perceived by the eyes when separated or abstracted from all other senses. As a construct of the mind, it is continuous, which is to say that is infinite, divisible, extensible, and featureless – what the early Greek geometers referred to as physis. It is also connected (abstract figures with fixed boundaries, linked logically and sequentially but having no visible grounds), homogenous (uniform everywhere), and static (qualitatively unchangeable). It is like the “mind’s eye” or visual imagination which dominates the thinking of literate Western people, some of whom demand ocular proof of existence itself.” [3]

Acoustic space structure is the natural space of nature-in-the-raw inhabited by non-literate people. It is like the “mind’s ear” or acoustic imagination that dominates the thinking of pre-literate and post-literate humans alike (rock video has as much acoustic power as a Watusi mating dance). It is both discontinuous and nonhomogeneous. Its resonant and interpenetrating processes are simultaneously related with centers everywhere and boundaries nowhere.  Like music, as communications engineer Barrington Nevitt puts it, acoustic space required neither proof nor explanation but is made manifest through cultural content.”[4]

Whilst McLuhan’s notion’s of sensory ratio’s are not without their problematic and reductive aspects, they serve to flag the basic inequity of the senses that predominates culturally, and highlight the relationship of this perceptual bias to our dominant modes of knowledge (epistemolgical frameworks), and the technological extensions of a given culture. This relationship between the senses, modes of knowledge, and technological mediation is of central importance here,  as these three concerns and their relationship are key to this enquiry.

McLuhan, in contrast to another Canadian figure of central importance in this study, R Murray Schafer, evidently was optimistic about the role technology might play in correcting this relationship toward developing a more balanced sensory-gestalt. As quoted above, in his eyes; “rock video has as much acoustic power as a Watusi mating dance”[5]

The  French film theorist Christian Metz exposes a similar line of thought regarding the primacy of vision in contemporary western culture, in which vision and touch take on primary significance among the sense faculties, with hearing, taste, smell etc, playing a secondary role. He differs from McLuhan in the sense that his point of emphasis is ontological/epistemological focused rather than McLuhan’s socio-technological emphasis;

“There is a kind of primitive substantialism which is profoundly rooted in our culture (and without a doubt in other cultures as well, though not necessarily in all cultures) which distinguishes fairly rigidly the primary qualities that determine the list of objects (substances) and the secondary qualities which correspond to attributes applicable to these objects. This conception is reflected in the entire Western philosophic tradition beginning with notions put forth by Descartes and Spinoza. It is also clear that this "world view" has something to do with the subject-predicate structure particularly prevalent in Indo-European languages. For us, the primary qualities are in general visual and tactile. Tactile, because touch is traditionally the very criteria of materiality. Visual because the identification processes necessary to present-day life and to production techniques rely on the eye above all the other senses (it is only in language that the auditory order is "rehabilitated", as if by compensation). The subject is too vast for this study. Nevertheless, it is possible to begin to discern certain qualities which seem to be "secondary": sounds, (evoked above), olfactory qualities (a "scent" is barely an object), and even certain sub-dimensions of the visual order such as color.”[6]

This critique of the primacy of the visual put forward by theorists such as McLuhan and Metz, has by un-large fallen on deaf ears. Though various artists/composers primarily with the Classical Avant-Guard and the Sonic Arts frame –individuals obviously somewhat more sensitive to these concerns-, have made significant attempts to correct or in the least raise awareness of this imbalance. It is this process (within the nascent discipline of sonic arts), an opening of the ears so to speak, with which we will now concern ourselves.


[1] McLuhan, Marshall, Visual and Acoustic Space excerpt from Audio Culture, eds. Christopher Cox and David Warner, Continuum, New York, 2006, pg 68
[2] Ibid, pg 68
[3] Ibid, pg 69
[4] Ibid, pg 69
[5] Ibid, pg 71
[6] Metz, Christian, and Gurrieri, Georgia, Aural Objects, excerpt Yale French Studies, No. 60, Cinema/Sound, 1980, pg  68-69 

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